What is “branding,” and why is it so important to the success of your business? A “brand” is all that is communicated visually to portray the personality of an organization, its services, and its products; conceptually, a brand is much bigger than the logo.
Whether you’re starting from scratch, or you have a brand that is already established, it is critical that you carefully evaluate what your brand is saying to the public about how and why you do business. In this workshop, join veteran marketer and graphic designer Matteo Wyllyamz (aka @mouselink) as we demystify how branding is accomplished and how important the science, psychology, and art of these symbols are in telling your story to the marketplace.
"I've tried SEO (Search Engine Optimization) on my own, but taking this class filled the gaps in my knowledge and helped to identify where I needed to improve." - Business CENTS class participant
Have ideas of other workshops you'd like to see? Talk to us!
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