Branding your Business - Wednesday October 26th, 12-1:30pm
Simple symbols tell complex stories in a noisy world.
What is “branding,” and why is it so important to the success of your business?
In the information explosion in which we all now live, it is more important than ever that your brand name, logo, colors, and persona be professionally cohesive and easily recognizable by the public.
A “brand” is all that is communicated visually (and otherwise) to portray the personality of an organization, its services, and its products; and an organization’s logo is an emblem for all the values that brand encompasses. Conceptually, a brand is much bigger than the logo.
Other elements of brand include the company’s name, slogan or “tagline,” color scheme, visual design elements, jingles, and types of media and spokes-people utilized.