Are you confused about where to focus your social media efforts?
Many business owners think they need to have presence on every social media site they know of, but that's actually not the best choice to make. Want to know why? Come to our class and learn how to strategically use your limited time for maximum return.
Is it awareness that you want for your organization? Is it relationship building? Is it facilitating the spread of positive word of mouth? Sales?
Business owners often ask: * There are so many sites. Where should I spend my time? * What are the right social media sites to use for my business and how do I achieve my goals? * Where do I start with so many options and so little time?
In this class we will help you determine the most effective social media approach for your business and how to achieve your end goals.
Leading this class will be Julianna Truesdale, owner of True Creative Design and Marketing. Julianna is a branding specialist, logo and brand developer, social media strategist, web designer, and print designer. truecreativeny.com
Instagram Strategy - Doing Marketing Right! with Matteo Wyllyamz Friday October 20th, 12:30-2:00pm The cost to attend is $25. Please register here. This workshop takes place at Alternatives FCU, 2nd floor
If a picture is worth a thousand words, then one Instagram post is equal to 32 tweets.
Social networks today have become more visual because still photographs and short videos deliver information and context in a more efficient format than any other medium. We do business in a marketplace of information-overload and jaded consumers, but visual storytelling is the antidote.
Leverage the Instagram network by tapping into the marketing power of proper #hashtag placement, and learning visual techniques and strategies that make your images stand out -- because if your posts look like advertisements, your customers are going to swipe past them.
Note that this is not a class on how to use Instagram, but rather on how to create effective marketing strategies. Although the discussion will focus on this social network, an account is not required to attend. It is recommended but not mandatory that attendees bring an Internet-ready device to the workshop, as a wi-fi data connection will be available, and all materials (”handouts”) for this seminar will be delivered electronically via the Internet.
Introduction to Instagram Business Tools with Matteo Wyllyamz Friday November 3rd, 12:30-2:00pm. The cost to attend is $25. Please register here. This workshop takes place at Alternatives FCU, 2nd floor
Relatively new technical tools allow your business to tie Instagram into a Facebook page so that interactions, comments, and advertisements can be managed outside of the Instagram phone app.
Setting up Instagram and Facebook in this way will not only make your job easier and save you time, but you can better manage your account and posts, increase reach and customer engagement, and properly target Instagram advertising in a way that will not waste your limited marketing budget.
Note that this is not a class on Instagram basics. Although the discussion will focus on this social network, an account is not required to attend. It is recommended but not mandatory that attendees bring an Internet-ready device to the workshop, as a wi-fi data connection will be available, and all materials (”handouts”) for this seminar will be delivered electronically via the Internet
Becoming a Business Owner 101 Tuesday December 5th & Wednesday December 6th, 9:00am-4:00pm The cost to attend is $150. Please register here. This workshop takes place at Tompkins County Chamber of Commerce 904 E. Shore Dr Ithaca, NY
About The Class The course will cover typical requirements and challenges of starting a business ranging from product and service development to business planning and financing. Additional topics discussed are business structure, regulatory and legal issues and lifestyle impacts. Each participant will complete a personal skills assessment and work with a small business advisor to develop an action plan specific to their business development.
Becoming a Business Owner 101 is presented as a cooperative effort by Alternatives Federal Credit Union, Tompkins County Chamber of Commerce (TCCC), and the Small Business Development Center of New York (SBDC).
Registration Fee ($150) Includes Two full days of classroom instruction: December 5th & 6th 9:00am - 4:00pm (Lunch will be provided and a vegetarian option is available)
One-on-One Advisor Counseling Consists of: Two one hour personal advisory sessions for Action Plan Development Session One: Strengths Matrix Assessment Session Two: Action Plan Outline Development
Alternatives Federal Credit Union 125 N. Fulton St Ithaca, NY 14850