Set yourself apart from your competition - As a business owner you understand your business is unique. You need a logo to communicate that.
In this class, we’ll get down to the nitty-gritty of what makes an effective logo. We’ll guide you through the principles and best practices of how to develop an iconic brand identity.
Logos are essential to your brand identity. Learn what makes one logo successful while others fail.
This class will educate you on the key differences betweensuccessful and unsuccessful logo designs so you can make informed decisions about your own logo development. An unsuccessful logo design will have negativebusiness implications. Learn what those are and discover the qualifiers for a successful logo design. We will also discuss how to source a trained and qualified logo designer and why this is one of the most important steps for your business.
Logos are used to identify your business and its values. The design process must aim to make your logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Learn how those attributes are visually communicated in subtle ways.
Thinking about re-branding? Refreshing your existing logo? Let's talk about that. It could be a good or a bad idea depending on many factors.
Bring any questions you have about logo and branding and let's get you on the path to a successful brand identity!
Designed to empower a group of 14-18-year-old girls with entrepreneurship training, Alternatives’ Business CENTS (Community Enterprise Networking and Training Services) is collaborating with Girls Mean Business to create a unique educational experience for young women.
Sample curriculum Day 1 Defining your product Day 2 Legal structure and business model Day 3 Scaling and financing your business Day 4 Marketing your product Day 5 Pitch your product to an investor panel
Becoming a Business Owner 101 Wednesday August 16th & 23rd, 8:30am - 4:30pm The cost to attend is $150. Please register here. This workshop takes place at Alternatives FCU, 2nd floor Lunch will be provided. A vegetarian option is available.
About the classBecoming a Business Owner 101 is presented as a cooperative effort by Alternatives Federal Credit Union, Tompkins County Chamber of Commerce (TCCC), and the Small Business Development Center of New York (SBDC). The course will cover typical requirements and challenges of starting a business ranging from product and service development to business planning and financing. Additional topics discussed are business structure, regulatory and legal issues and lifestyle impacts. Each participant will complete a personal skills assessment and develop an action plan specific to their business development.
Are you confused about where to focus your social media efforts?
Many business owners think they need to have presence on every social media site they know of, but that's actually not the best choice to make. Want to know why? Come to our class and learn how to strategically use your limited time for maximum return.
Is it awareness that you want for your organization? Is it relationship building? Is it facilitating the spread of positive word of mouth? Sales?
Business owners often ask: * There are so many sites. Where should I spend my time? * What are the right social media sites to use for my business and how do I achieve my goals? * Where do I start with so many options and so little time?
In this class we will help you determine the most effective social media approach for your business and how to achieve your end goals.
Leading this class will be Julianna Truesdale, owner of True Creative Design and Marketing. Julianna is a branding specialist, logo and brand developer, social media strategist, web designer, and print designer. truecreativeny.com
Alternatives Federal Credit Union 125 N. Fulton St Ithaca, NY 14850